Cookie Policy

Understand how Desi Connect uses cookies and similar technologies to enhance your experience.

Last updated: 15 May 2026

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide information to the site owners, and improve the user experience. Similar technologies include web beacons (tiny invisible images), pixel tags, and local storage.

Desi Connect uses cookies and similar technologies to operate our dating and matrimony platform, personalise your experience, analyse how our services are used, and to serve relevant advertisements through our advertising partners including Google AdSense.

Essential Cookies

Always Active

These cookies are strictly necessary for the platform to function. They enable core features like account login, session management, security tokens, and remembering your privacy preferences. Without these cookies, the platform cannot operate properly.

Examples:

Session ID cookies for maintaining your login state
CSRF tokens for form security
Cookie consent preferences
Load balancing cookies

Retention Period: Session to 12 months

Analytics Cookies

Optional

These cookies help us understand how visitors interact with Desi Connect by collecting information about pages visited, time spent on the platform, error messages encountered, and general usage patterns. This data is aggregated and anonymised.

Examples:

Google Analytics (_ga, _gid) for tracking page views and user journeys
Performance monitoring cookies
Error tracking cookies

Retention Period: Up to 24 months

Functional Cookies

Optional

These cookies enable enhanced functionality and personalisation. They remember your preferences such as language settings, theme (light/dark mode), location preferences, and display settings to provide a more personalised experience.

Examples:

Theme preference (dark/light mode)
Language and locale settings
Recently viewed profiles
Search preference cookies

Retention Period: Up to 12 months

Advertising Cookies

Optional

These cookies are used by our advertising partners, including Google AdSense, to deliver relevant advertisements and measure their effectiveness. They track your browsing activity across websites to build a profile of your interests.

Examples:

Google AdSense cookies for serving relevant ads
Frequency capping cookies (limiting how often you see an ad)
Ad performance measurement cookies
Interest-based advertising cookies

Retention Period: Up to 24 months

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We use the following third-party services:

Google AdSense

Google uses cookies to serve ads based on your prior visits to our website and other websites. You can opt out of personalised advertising by visiting Google Ad Settings.

Google Analytics

Helps us understand how users interact with our platform. Data is anonymised and used for analytical purposes only.

Managing Your Cookie Preferences

You have several options for managing cookies:

Browser Settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may prevent the platform from functioning properly.
Google Ad Settings: Visit adssettings.google.com to control Google advertising cookies.
NAI Opt-Out: Visit the Network Advertising Initiative opt-out page for more options.
Do Not Track: We respect Do Not Track browser signals where technically feasible.

Contact Us

If you have questions about our use of cookies, please contact us at [email protected] or through our contact page.